Why I wrote this book

Because entrepreneurship is change-making at its best, and the world needs more entrepreneurs.


One purpose of this book is to offer guidance to the increasing many around the world who rather shape change than witness it. I have distilled the lessons I learned from remarkable change-makers from all walks of life into twelve pillars to help you start and reassess your entrepreneurial endeavors.

However, the main purpose is to draw out your inner child— lest we forget, it is those who are inspired that ultimately change the world. Driving change resides in our ability to preserve a sense of wonder around our vision, which is why we should strive to tackle the impossible as children would.


Here’s to making the world more beautiful, one idea at a time.

© Carlos Granados 2018

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