Because entrepreneurship is change-making at its best,

and the world needs more entrepreneurs.


One purpose of this book is to offer guidance to the

increasing many around the world who rather shape

change than witness it. I have distilled the lessons I

learned from remarkable change-makers from all walks

of life into twelve pillars to help you start and reassess

your entrepreneurial endeavors.

Why I wrote this book

However, the main purpose is to draw out your inner

child— lest we forget, it is those who are inspired that

ultimately change the world. Driving change resides in

our ability to preserve a sense of wonder around our

vision, which is why we should strive to tackle the

impossible as children would.


Here’s to making the world more beautiful, one idea at a time.

© Carlos Granados 2018

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